TRAINING PRODUCT DIFFERENTIATION

TRAINING MANAGING POWERFUL BRANDS

Instructor by : Rarindra Prakasa

OVERVIEW

Building   and   supporting   the   development   of   your  Corporate
Communications across a range of channels is what we have to do. First
of  all,  it’s  about  understanding  your customers and how to create
engaging   communications  that  have  both  good  reach  and  achieve
exceptional  results. At this training we gonna learn how to solve the
challenges  brands  and face in communicating with corporate audiences
through  service  expertise that covers branding, digital strategy and
moving  image.  And  we  will  share  how   to  improve the Corporate
Communications as well.

In the end of the training, the participant also will learn how to use
the  software  application  (Adobe Photoshop) to create unique digital
images.  Adobe  Photoshop  is  a  professional image editing, graphics
application.  It  is considered to be an industry standard for digital
photography  &  graphic  design.  We  will  explore both the technical
aspects  of  image  manipulation,  as  well as the artistic aspects of
creating  images.  They  will  become  familiar with Photoshop through
watching demonstrations, and completing structured assignments as well
as open ended assignments and projects.

OUTLINE  MATERI  Training  Workshop Olah Digital Imaging for Corporate
Branding Communication

1. Brands as an Asset
* What is a Brand?
* Value of Branding
* Branding Model
* Creating Compelling Ideas

2. Brands – The Power of Positioning
* What is Branding?
* How do Brands and Products Differ?
* Are Brands Dying?
* Should You Brand?
* Requirements for Successful Branding
* Yin & Yang of Branding
* Rules for Creating Ultimate Brands
* Consumers’ Perceptions and Expectations of added value
* Brands as a Risk Reducer

3. Managing Powerful Brands
* Criteria for Creating and Managing Brand Equity
* Brand Extension Strategies
* Branding as a Customer Anti-Attrition Tool
* Creating and Maintaining Customer Loyalty through Branding

4. Product Differentiation
* No such thing as a Commodity Product
* Defining Your Difference
* 4Ds of Effective Positioning
* Communicating Points of Differentiation
* Creating Customer Excitement

5. Leveraging Your Corporate Brand
* Corporate Image as a Strategic Weapon
* Power of the Corporate Brand
* Importance of the Corporate Image on Relationship Building

6. Basic Adobe Photoshop
* Photoshop Essentials
* The Characteristics of a Photoshop file
* Setting Basic Image Characteristics
* Correcting an Image
* Working with Selections
* Retouching Techniques
* Working with Paint and Colour
* Working with Layers
* Creative Techniques using Layers
* Shape and Text Layers
* Special Effects with Filters
* Printing and Optimising Documents

TRAINING  METHOD

Presentation

Discussion

Case Study

Evaluation

JADWAL TRAINING TAHUN 2023

17 – 18 Januari 2023

14 – 15 Februari 2023

20 – 21 Maret 2023

4 – 5 April 2023

16 – 17 Mei 2023

20 – 21 Juni 2023

17 – 18 Juli 2023

15 – 16 Agustus 2023

25 – 26 September 2023

17 – 18 Oktober 2023

21 – 22 November 2023

27 – 28 Desember 2023

Metode Training

1. Tatap Muka/offline
2. Online via zoom

Kota Penyelenggaraan jika offline :

1. Bandung
2. Jogjakarta
3. Surabaya
4. Jakarta

fasilitas yang didapatkan

1. Training Kit Eksklusif
   • Tas
   • Name Tag
   • Modul
   • Flash disk
   • Ballpoint
   • Block Note
   • Souvenir
2. Harga yang Reliable
3. Trainer Kompeten di bidangnya
4. Pelayanan Maksimal untuk peserta
5. Penjemputan dari dan ke bandara

Investasi :

Public training : Rp. 4.500.000 (minimum 3 pax)

In House Training : on Call