TRAINING PENGENALAN MEDIA RELATION AND COMMUNICATION

TRAINING HUBUNGAN MEDIA

OBJECTIVE
* Through  media relation training program, participants will have a
good  ability/skill  related with media as a concept/strategy till
application
* Through  this  course  participants  can  share their experiences,
knowledge  and  skills  related with method, concept, strategy, as
well  as  media  relation  technique  to  staff  and colleagues to
supported daily performance professionalism
* Participant  will  get  a  technical  guide related to media, both
printed media and electronic

OUTLINE

1. The Nature of Media

How  to  understand  the  category  and  media  characteristic on this
session,   participants  will  understand  about  every  category  and
media characteristic in Indonesia, such as:
* How media work
* The deadline of each media (newspaper, TV, radio, magazine/tabloid
and internet)
* The  nature/characteristic  of each  media (newspaper, TV, radio,
magazine/tabloid and internet)

Media  control  (ownership  vs  control  of  media)  on  this session,
participants   will   understand   about   every  category  and  media
characteristic in indonesia, such as:
* Conceiving  the  media  ownership  and  it influence toward of the
organization (media user)
* Media owner intervention (management) toward of media independency

2. Why Media Relations

3. Media Relation Definition
* The definition of media relation, between fact and theory
* Media relations type
* How media works and understanding journalist pursuit and behavior
+ The things to be prepared by journalist before the interview
+ The  question  to  be  asked  to resource person/informant by
journalist
+ The  journalist  tendency  in  finding  news  and  what media
pursuit to journalists

4. Crisis Communications Team
* Crisis Team Handle Formation
+ Team formation process
+ Component and job descriptions in crisis team
+ Assignment and spokesperson debriefing
* Writing Press Statement
+ Press Statement Composing Technique
+ Press Statement Evaluation Composing
+ Press Statement Distribution

5. Handling Press Release
* Key Message Assignment
* Press Release Composing
* Press Release Distribution

6. Media Interview
* Interview Preparation
+ Understanding characteristic and media type
+ Understanding media pursuit and behavior
+ Understanding  media  relation  form,  news  value,  and news
source to journalist
* Trick/Technique Facing The Journalist
+ How to avoid media entrapment
+ The answer to avoid
+ The answer to give
+ How to give the good answer
* Media Interview Technique
+ Television
+ Print (Newspaper, Magazine, News Online, Etc)
+ Radio

TRAINING METHOD

Presentation

Discussion

Case Study

Evaluation

JADWAL TRAINING TAHUN 2023

17 – 18 Januari 2023

14 – 15 Februari 2023

20 – 21 Maret 2023

4 – 5 April 2023

16 – 17 Mei 2023

20 – 21 Juni 2023

17 – 18 Juli 2023

15 – 16 Agustus 2023

25 – 26 September 2023

17 – 18 Oktober 2023

21 – 22 November 2023

27 – 28 Desember 2023

Metode Training

1. Tatap Muka/offline
2. Online via zoom

Kota Penyelenggaraan jika offline :

1. Bandung
2. Jogjakarta
3. Surabaya
4. Jakarta

fasilitas yang didapatkan

1. Training Kit Eksklusif
   • Tas
   • Name Tag
   • Modul
   • Flash disk
   • Ballpoint
   • Block Note
   • Souvenir
2. Harga yang Reliable
3. Trainer Kompeten di bidangnya
4. Pelayanan Maksimal untuk peserta
5. Penjemputan dari dan ke bandara

Investasi :

Public training : Rp. 4.500.000 (minimum 3 pax)

In House Training : on Call