TRAINING APPLIED MARKETING RESEARCH
TRAINING PENGENALAN APPLIED MARKETING RESEARCH
TRAINING RISET MARKETING
DESCRIPTION
Applied Marketing Research focuses on the collection, analysis and
reporting of market research data, with a majority of the lectures
geared toward illustrating when to use which quantitative analytical
techniques and how to understand and report results, including key
multivariate techniques. Students identify a research area to address,
develop and implement a research programme to address specific
questions, analyse data in depth (including utilising one or more of
the advanced techniques) and report their findings and conclusions.
OBJECTIVES
On successful completion of the course students will be able to:
* Evaluate research strategies in the context of a chosen research
topic
* Synthesise marketing theory and practice
* Develop a strategy to complete a research project
* Outline and implement a research plan to complete a project
* Choose, implement and interpret suitable analytical techniques for
a project
* Utilise statistical software packages to support and enrich the
research process
* Demonstrate report-writing skills and suitable presentation skills
using appropriate business technology to communicate processes and
outcomes involved in a research project
* Incorporate collaborative process plans and action plans to guide
project management in achieving project milestones.
COURSE OUTLINE
SPSS (Statistical Packages, Service & Solutions) will feature in the
lectures and will form the basis for a majority of the hands-on
component of the tutorials to be held in the computer labs on how to
run and interpret the various analysis techniques. Tutorials will also
cover major project management issues.
The principal areas to be covered in the course include :
* Research design and implementation
* Qualitative data analysis
* Data screening, cleaning and preparation
* Comparing the responses of different groups
* Measuring the association between variables
* Reviewing widely used multivariate statistics
* Report writing
PARTICIPANT
Marketing Research.
TRAINING METHOD
Pre test
Presentation
Discussion
Case Study
Post test
Evaluation
JADWAL TRAINING TAHUN 2023
17 – 18 Januari 2023
14 – 15 Februari 2023
20 – 21 Maret 2023
4 – 5 April 2023
16 – 17 Mei 2023
20 – 21 Juni 2023
17 – 18 Juli 2023
15 – 16 Agustus 2023
25 – 26 September 2023
17 – 18 Oktober 2023
21 – 22 November 2023
27 – 28 Desember 2023
Metode Training
- Tatap Muka/offline
- Online via zoom
Kota Penyelenggaraan jika offline :
- Bandung
- Jogjakarta
- Surabaya
- Jakarta
fasilitas yang didapatkan
- Training Kit Eksklusif
- Tas
- Name Tag
- Modul
- Flash disk
- Ballpoint
- Block Note
- Souvenir
- Harga yang Reliable
- Trainer Kompeten di bidangnya
- Pelayanan Maksimal untuk peserta
- Penjemputan dari dan ke bandara
Investasi :
Public training : Rp. 4.500.000 (minimum 3 pax)
In House Training : on Call