TRAINING WORKSHOP OLAH DIGITAL IMAGING FOR CORPORATE BRANDING COMMUNICATION
TRAINING PRODUCT DIFFERENTIATION
TRAINING MANAGING POWERFUL BRANDS
Instructor by : Rarindra Prakasa
OVERVIEW
Building and supporting the development of your Corporate
Communications across a range of channels is what we have to do. First
of all, it’s about understanding your customers and how to create
engaging communications that have both good reach and achieve
exceptional results. At this training we gonna learn how to solve the
challenges brands and face in communicating with corporate audiences
through service expertise that covers branding, digital strategy and
moving image. And we will share how to improve the Corporate
Communications as well.
In the end of the training, the participant also will learn how to use
the software application (Adobe Photoshop) to create unique digital
images. Adobe Photoshop is a professional image editing, graphics
application. It is considered to be an industry standard for digital
photography & graphic design. We will explore both the technical
aspects of image manipulation, as well as the artistic aspects of
creating images. They will become familiar with Photoshop through
watching demonstrations, and completing structured assignments as well
as open ended assignments and projects.
OUTLINE MATERI Training Workshop Olah Digital Imaging for Corporate
Branding Communication
1. Brands as an Asset
* What is a Brand?
* Value of Branding
* Branding Model
* Creating Compelling Ideas
2. Brands – The Power of Positioning
* What is Branding?
* How do Brands and Products Differ?
* Are Brands Dying?
* Should You Brand?
* Requirements for Successful Branding
* Yin & Yang of Branding
* Rules for Creating Ultimate Brands
* Consumers’ Perceptions and Expectations of added value
* Brands as a Risk Reducer
3. Managing Powerful Brands
* Criteria for Creating and Managing Brand Equity
* Brand Extension Strategies
* Branding as a Customer Anti-Attrition Tool
* Creating and Maintaining Customer Loyalty through Branding
4. Product Differentiation
* No such thing as a Commodity Product
* Defining Your Difference
* 4Ds of Effective Positioning
* Communicating Points of Differentiation
* Creating Customer Excitement
5. Leveraging Your Corporate Brand
* Corporate Image as a Strategic Weapon
* Power of the Corporate Brand
* Importance of the Corporate Image on Relationship Building
6. Basic Adobe Photoshop
* Photoshop Essentials
* The Characteristics of a Photoshop file
* Setting Basic Image Characteristics
* Correcting an Image
* Working with Selections
* Retouching Techniques
* Working with Paint and Colour
* Working with Layers
* Creative Techniques using Layers
* Shape and Text Layers
* Special Effects with Filters
* Printing and Optimising Documents
TRAININGÂ METHOD
Presentation
Discussion
Case Study
Evaluation
JADWAL TRAINING TAHUN 2026
03 – 04 Januari 2026 | 16 – 17 Januari 2026
06 – 07 Februari 2026 | 20 – 21 Februari 2026
05 – 06 Maret 2026 | 19 – 20 Maret 2026
03 – 04 April 2026 | 23 – 24 April 2026
07 – 08 Mei 2026 | 21 – 22 Mei 2026
05 – 06 Juni 2026 | 25 – 26 Juni 2026
09 – 10 Juli 2026 | 23 – 24 Juli 2026
06 – 07 Agustus 2026 | 20 – 21 Agustus 2026
04 – 05 September 2026 | 18 – 19 September 2026
08 – 09 Oktober 2026 | 22 – 23 Oktober 2026
06 – 07 November 2026 | 26 – 27 November 2026
04 – 05 Desember 2026 | 18 – 19 Desember 2026
Metode Training
- Tatap Muka/offline
- Online via zoom
Kota Penyelenggaraan jika offline :
- Bandung
- Jogjakarta
- Surabaya
- Jakarta
fasilitas yang didapatkan
- Training Kit Eksklusif
- Tas
- Name Tag
- Modul
- Flash disk
- Ballpoint
- Block Note
- Souvenir
- Harga yang Reliable
- Trainer Kompeten di bidangnya
- Pelayanan Maksimal untuk peserta
- Penjemputan dari dan ke bandara
Investasi :
Public training : Rp. 4.500.000 (minimum 3 pax)
In House Training : on Call
